We believe that data is the only sensible basis for decision-making. But data comes in many forms. We are experts in building, analysing, synthesizing and visualising customer research, wherever it comes from.


We use the latest digital research techniques and data visualisation tools. We work with our clients’ marketing, sales and operations teams to ensure the right data is used at the right time to take the best business decisions. 



We have true understanding of consumers and their behaviours within financial services, housing, energy, technology, retail and telecoms. This allows us to match the right data to the right business problem.

Davies Hickman, a market research company with a difference

Since 2007, we’ve helped more than 50 leading brands…

Launch new B2C products and services that excite customers


Invest in the right B2C customer insights and innovative experiences


Build B2B brands and generate good quality sales leads


Davies Hickman clients

We work for three main groups of clients:

  • B2C marketing, digital and operations directors responsible for customer insights and innovative experiences
  • Marketing directors of B2B companies including technology and telecoms responsible for customer insights
  • Directors of housing associations and property developers
customer insights


Customer insights and market analysis

Understanding your customers and market demand (B2C & B2B)

  • Exploring customers changing needs and the drivers of buying behaviours
  • Creating customer segmentations to target sales and marketing
  • Analysing and designing customer journeys
  • Understanding brand perceptions
  • Communicating insight through data visualisation and dashboards

Value proposition and new product development

Growing your business revenues

  • Identifying opportunities from technological change (eg Internet of Things and Smart Service)
  • Building propositions and new products
  • Generating new product and service concepts
  • Providing evidence for new propositions through testing
  • Building business models including pricing strategies
  • Using behavioural economics to support customer decision making

Thought leadership for B2B content marketing

Providing insight for B2B content marketing and lead generation

  • Providing research and data to underpin content marketing
  • Building your brand’s thought leadership reputation
  • Creating compelling data visualisations – infographics, videos and dashboards
  • Developing case studies, award entries and white papers
  • Supporting social media communication strategies

Customer experience management and innovation

Managing and improving your customers’ experiences

  • Increasing customer satisfaction, NPS or reducing customer effort
  • Optimising customer experience measurement
  • Innovating customers’ experiences and planning change
  • Analysing complaints and undertaking root-cause diagnosis
  • Managing customer facing employees’ ease (ESE)
  • Deploying customer services standards

New – Data and customer insight packages to give your content marketing more power…


For large companies with multi-million pound contracts at stake – original global research with consumers and business to power content marketing


For companies who need to produce original thought leadership for blue-chip clients using original UK market research


For companies who want fast turn-around high level research with consumers to support content marketing for clients


For companies who need on-going data and insight for their content marketing strategies over time

Our blog

The increasing impact of AI on European contact centres

The increasing impact of AI on European contact centres

The latest 2022 Odigo-Davies Hickman tracking research, involving 1,035 European business leaders, explores the impact of 11 different applications of artificial intelligence for customer experience (AI for CX) across Belgium/Netherlands, France, Germany, Spain and...

More cash in our pockets, will we ever be a cashless society?

More cash in our pockets, will we ever be a cashless society?

The restrictions necessitated by the pandemic precipitated a rise in the use of cards and mobile wallets while the accompanying decline in the use of cash for transactions has led to questions about its future. Adoption of credit cards initially slow By repeating the...