Business brand measurement and tracking
Helping B2B and B2C businesses to build impactful brands and track their success
Our brand measurement and tracking services:
- Discovering key attributes which are important to customers and prospects
- Understand and position a brand awareness in relation to competitors
- Analyse the derived versus stated importance of attributes
- Calibrate perceptions for different customer and prospect segments
- Explore the brand acquisition funnel
- Testing creatives and ad recall
“The research we worked on together could not have been clearer – cut the fluff and be clear about practical applications and proof.”
