by Marcus Hickman | 25 Jun, 2020 | Our blog
Chris White and Marcus Hickman The mental availability of B2B brands in buyers’ minds is critical to drive business growth. Understanding how your B2B brand relates to the needs and context of buyers compared to your competitors is vital and enables you to...
by Marcus Hickman | 21 May, 2020 | Our blog
For ten years we’ve been researching and tracking office workers’ use of video conferencing and chat. Now it has become synonymous with the new working from home (WFH) practices that Covid-19 has forced many to adopt. Editorials have been written in praise of video,...
by Marcus Hickman | 1 Jul, 2019 | Our blog, Customer experience
When we talk about ‘chatbots’, we often conflate two different things: text-activated and voice-activated bots. It sounds trite to point out that they are, in fact, very different! Indeed, it’s rare to find a bot that can be activated by text and voice. So, given the...
by Marcus Hickman | 2 May, 2019 | Our blog
We define thought leadership as research that has original insights which challenge industry thinking. Thought leadership is a catalyst to new strategies and whilst it benefits from the rise of content marketing it is also being challenged by it. The distinction...
by Marcus Hickman | 27 Apr, 2019 | Our blog
For those who are loyal listeners to Tim Harford’s More or Less programme on Radio 4, Professor David Spiegelhalter will be a familiar name. He is often interviewed to help listeners make sense of controversial or contradictory statistical results. In a similar field,...
