by Marcus Hickman | 7 Feb, 2024 | Our blog
Chris White and Marcus HickmanMarketing science – especially as identified by industry authorities Byron Sharp and Jenny Romaniuk – shows that to really grow, a brand needs to be easier to access in consumer memory, in more buying situations, and for more consumers....
by Jo Davies | 21 Sep, 2023 | Our blog
Celebrating 10 years of operation this month, Pay.UK’s Current Account Switch Service (CASS) has helped millions of individuals and SMEs derive more value from their current accounts. The recently published CASS report Exploring the future of switching identifies the...
by Jo Davies | 4 Sep, 2023 | Our blog
B2B marketing relies on good content to communicate the values of a brand and set out the business market vision. However, B2B marketing has been described lately as boring, unengaging and lacking creativity. Indeed Tyrona Heath, from LinkedIn’s B2B Institute, says...
by Marcus Hickman | 25 Jul, 2023 | Customer experience, Our blog
The growth of AI technologies is a hot topic and it’s feeding uncertainty as organisations like OpenAI and DeepMind are continuing to innovate their AI technologies. So what is AI technology? The ONS, whose data is used throughout this blog, currently defines AI...
by Jo Davies | 6 Jun, 2023 | Our blog
The increase in digital wallets, contactless payments and mobile money has continued since the COVID-19 pandemic, as consumers find them more convenient and practical compared to carrying a physical wallet. Equally Account to Account payments are fast emerging as an...
by Davies Hickman | 10 May, 2023 | Our blog
There are multiple questions and uncertainty around the future of home working. Organisations are changing and updating their policies on home working with some insisting staff return to the office and then meeting with employee resistance. Recent data from the ONS...
