by Jo Davies | 29 Nov, 2018 | Thought leadership for B2B Marketing, Our blog
Bill Gates commented that Hans Rosling’s book Factfulness: Ten Reason We’re Wrong About the World – And Why Things are Better Than You Think “is one of the most important books I’ve ever read”. He describes this brilliant book as an “indispensable guide to...
by Jo Davies | 1 Jun, 2016 | Our blog, Customer experience, Thought leadership for B2B Marketing
Every year since we founded Davies Hickman in February 2007, our Thought Leadership has uncovered changes in customer expectations of organisations. Our research and strategy has informed product launches, culture change programs, content marketing, people management,...
by Marcus Hickman | 10 Mar, 2013 | Autonomous Customer, Marcus' blog, Social media and customer contact, Thought leadership for B2B Marketing
The 2013 version of the Autonomous Customer research, we complete for Avaya and BT Global Services has exposed a decline in the numbers of consumers going direct to an organisation’s website for customer contact. This is a surprising finding given the strategies of...
by Jo Davies | 12 Jul, 2011 | Thought leadership for B2B Marketing
Thought leadership – e-papers, presentations, white papers, webinars, mobile content etc – commissioned by B2B technology and service brands has succeeded in engaging prospects away from the ‘hard-sales’ interaction. As a forum between supplier and customer, using a...
