Market Research Agency
About Davies Hickman Partners
Davies Hickman Partners is an independent market research and data insight agency based in Henley, Oxfordshire, UK. It was founded in 2007 by directors Marcus Hickman, formerly of The Henley Centre (Kantar/WPP), and Jo Davies, formerly of KPMG and Cranfield School of Management. Since then it has worked with more than 50 household name brands on projects in the UK and internationally. Davies Hickman specialises in B2B and consumer research for technology, financial services, payments, housing, healthcare and sustainable energy organisations. Its services include customer insight, B2B brand research and tracking, research for thought leadership and content marketing, proposition development, AI customer experience, and fraud and cybersecurity research. The team combines qualitative methods, including interviews with senior executives, with quantitative surveys and data analysis using R and Python. The two directors personally manage every project. Davies Hickman is Cyber Essentials certified.
Consumer & business research
- Proven qualitative and quantitative research methods such as expert interviews, focus groups and quantitative surveys online and offline
- AI and machine learning algorithms to ensure the most effective data collection and validation to support business decision making
- Social media data sourcing and ethnography for a deep understanding of customers
- Behavioural science techniques to understand consumers and develop solutions to influence customer behaviours.
Data analysis
- Advanced analytics programmes including R, Q, and Python to generate business-critical insights from large amounts of data
- Adoption of new insight platforms and tools to improve the speed and cost-effectiveness of our work for clients.
Business decisions
- The latest visualisation techniques make it easy for our clients to understand and act on our analysis and recommendations in the following sectors:
- Presentations, workshops and written outputs to support business strategy, marketing innovation and operational planning
- Headed by MBAs, we understand what matters to business.
CX strategy
- Using our customer experience skills and knowledge base we help develop innovative CX strategies and support teams to build a vibrant customer-focused culture.
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We’ve worked with over 50 household brands on assignments in the UK and round the world, but we’re small enough that our highly experienced directors – Marcus Hickman and Jo Davies – manage the work.