Brand perceptions research

Case study: DNV GL

Brand perceptions research

Client Issue

  • Understand customers’ future demand globally
  • Explore Contact Analysis
  • Explore what the implications are for GL Noble Denton and how best to improve customer satisfaction, communication efficiencies and prepare the Consultants for the future


  • Analysing existing data including customer satisfaction, contact quality, brand image and forecasting product and service demand
  • Telephone interviews to identify and map multichannel contact and preferences
  • Compare performance of GL Noble Denton with other competing organisations, understanding constraints


  • Assessing resources and processes for customer service improvements
  • Understand geographies, customer segmentation and value