New build proposition development

Case Study: L&Q

L&Q Housing

Client Issue

L&Q, one of the largest Housing Associations in the UK, wanted to understand tenants’ views on home ownership


  • We completed depth telephone interviews and focus groups with tenants
  • We used published sources to understand the wider market, including the impact of the economic crisis

Benefits to L&Q

  • The research was used by the Directors of L&Q to understand the needs of their tenants
  • The findings helped build the marketing offer and communication strategy for potential buyers
  • The board also used Davies Hickman to prepare their social housing message for the political party conference season