Technology market research
Experts in getting the data and insight you need about the customers you want
Few markets move faster than technology and telecoms. Today’s cutting-edge solution is tomorrow’s commodity as competitors and regulators drive down prices and profit margins. In addition, the Covid-19 health crisis has forced changes on technology usage.
Every company knows that superior customer understanding is the key to sustainable competitive advantage. But the best B2B technology companies know that they need to understand their customers’ customer just as well.
Technology market research
Using a range of research, content and thought leadership techniques, we help B2B technology leaders such as BT, Cisco and Avaya understand the consumer trends that impact on how their customers buy technology products and services, including CCaaS, CPaaS, UC, UCaaS, remote and mobile working and cloud technologies.
We work closely with our clients’ marketing teams to present our research in sales-friendly chunks, such as white papers, infographics, videos, animations, memes or slide decks. We also work directly with B2B sales teams to present our findings to their contacts.
We also work directly with B2B clients to present our findings to their contacts at conferences, webinars and in workshops.
“I’ve worked with Davies Hickman for content marketing at BT and Worldpay. Davies Hickman have always delivered high quality, thought-provoking research-based material that my customers have wanted to read and that my sales teams have been keen to discuss with them. It’s generated significant ROI.”
See some technology market research stories below:
Unravelling emerging lifestyles and media choices
Client: Global networking software company
Project process: Focus groups
Outcomes: B2B brand research and tracking – content for driving B2B marketing campaigns
Opportunities to use AI in customer contact centres across Europe
Client: Contact centre technology provider
Project process: Published sources, quantitative business research with senior executives in Belgium/Netherlands, France, Germany, Spain and the UK a tracking study
Outcomes: B2B thought leadership and content marketing – 3 e-reports, presentations, PR, social media across Europe
Assessing the opportunities to use new technology to transform customer experience
Client: Membership body
Project process: Published sources, expert interviews, quantitative research with consumers and businesses
Outcomes: B2B thought leadership and content marketing – webinar launch, report, infographics for social media and PR
Understanding changing consumer values in a post-Covid-19 world
Client: Global technology provider
Project process: Using quantitative research in Argentina, Austria, Chile, China, France, Germany, India, Ireland, Switzerland, South Africa, UAE, UK, US to explore consumer attitudes and working lives
Outcomes: B2B thought leadership and content marketing – generating PR coverage, client presentations and raising brand profile for technology client
Brand performance measurement for a US global technology provider
Client: US global technology company
Project process: Using brand metrics and modelling methodologies to compare the client’s brand to key competitors
Outcomes: B2B brand research and tracking – identifieng key strengths and weaknesses and making recommendations for change
Evaluating delivery companies and online retailers approach to PUDO market
Client: Global technology company
Project process: Global research with 60 delivery companies and online retailers in 20 countries
Outcomes: Customer insight, B2B thought leadership and content marketing – enabling the client to focus on markets to drive sales-lead generation
Showcasing an emerging cloud contact centre provider by winning awards and publishing case studies
Client: Global provider of cloud contact centre technology
Project process: Interviewed customer businesses and internal executives to source data, insights and quotes to demonstrate the before and after-benefits of the client’s cloud contact centre technology
Outcomes: B2B thought leadership and content marketing – boosting the client’s profile with over 50 published case studies and several prestigious industry awards
Analysing changes in consumer behaviours in a recession
Client: Global data, analysis and technology company
Project process: Using published sources, customer, expert and internal executive in-depth interviews
Outcomes: Customer insight, Digital customer experience – helping to strengthen client relationships with large banks and insurance companies
Competitor brand reputation for contact centre provider
Client: Contact centre software company
Project process: Using online tools to develop a detailed picture of prospect and customer perceptions in Europe and the US. Sentiment analysis and detailed examination of written feedback online
Outcomes: Customer insight – enabling the client to quality its brand positioning, the areas of leadership and opportunities for changing buyer perspectives
ABM planning to activate new better business relationships
Client: Technology provider
Project process: Using published sources, customer and industry commentators to provide insight on five global companies
Outcomes: Customer insight, Digital customer experience – helping our client to actualise its ABM strategy to deliver sales-leads and better relationships
Improving the digital complaint process to provide better outcomes for customers and the client
Client: National broadcaster
Project process: Mapping the complaints journey using 6 focus groups in different parts of the UK to understand barriers and the opportunities for efficiencies
Outcomes: Digital customer experience – making recommendations to the client how to meet SLA objectives improving the organisation’s operations and customer satisfaction
Network infrastructure research for global technology provider
Client: Global technology provider
Project process: Using published sources, expert interviews and quantitative research with IT executives around the world
Outcomes: B2B thought leadership and content marketing – generating PR, webinars and presentations with prospects and customers of our client
Highlighting global customer service standards with a new CX benchmark
Client: Global technology company
Project process: Creating and testing a customer experience (CX) benchmark with 8,000 consumers across Australia, France, Germany, Italy, Saudi Arabia, Singapore, South Africa, UAE and the UK
Outcomes: B2B thought leadership and content marketing – resulting in over 80 articles, creating a 2min video viewed over 40,000 times on Twitter and many successful presentations to clients and prospects
10-year global customer experience tracking study – The Autonomous Customer
Client: Global technology company(s)
Project process: Identifying and testing the importance of customer experience to consumers across the world, assessing global corporation’s performance and consumer desire for new solutions across 15 global markets
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in hundreds of presentations to global clients, PR coverage, marketing materials and new product development for our client
Proposition development for SME telecoms supplier
Client: US telecom provider
Project process: Expert interviews with SMEs followed by focus groups with business owners to explore the features of a new service
Outcomes: Proposition development – supporting the launch of telecoms offers to SMEs
Improving the awareness for data security in large global enterprises
Client: Global technology provider
Project process: Using consumer and business research across 10 countries to assess attitudes and experiences of data management and breaches
Outcomes: B2B thought leadership and content marketing – generating PR, webinars and presentations with our clients’ prospects and customers
Testing market appetite for cloud cybersecurity product
Client: Innovative UK cybersecurity firm
Project process: Expert interviews with SMEs followed by business research with IT directors, CISOs and others in related roles
Outcomes: Customer insight and Proposition development – leading to recommendations for product development, sales and marketing
Research market opportunities for satellite communication
Client: UK satellite service
Project process: Desk research and executive interviews with prospects and clients in broadcasting and communications. Identifying opportunities for satellite technology now and 5 years time
Outcomes: Consumer, employee and technology trends – prioritising sales and marketing opportunities including product attractiveness. Quantifying sales potential to enable our client to forecast revenue projects and sales targets
Opportunities for Private 5G wireless networks in global industry
Client: Major global technology provider
Project process: Expert interviews with IT and operations executives in mining, utilities, ports, airports and manufacturing. Quantitative research with a global sample of business leaders
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – providing key findings, insights and global marketing stories targeted at multinational enterprises
8 years tracking study: The changing world of office-based work
Client: Global technology providers
Project process: Global quantitative study with IT and business executives exploring WFH, on the move and the wider uses of employees using digital technology
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in evidence-based marketing, PR, workshops and presentations with prospects and clients