Healthcare market research
Improving healthcare services by researching patient experience and working with healthcare professionals to improve care pathways
The healthcare sector is under pressure with numerous challenges including harnessing of data analytics, developing supply chain resilience, the high cost of healthcare, an ageing population and the lack of investment in preventative medicine.
Healthcare market research
We use in-depth market research and analysis to deliver insights and recommendations to our clients’ work in the global healthcare market helping them to:
- Understand patient attitudes, behaviours and needs
- Explore healthcare pathways and opportunities for technology enhancement
- Test technology solutions with physicians, clinical staff and patients
- Develop strategies to address patients’, clinicians’, administrators’ and other health workers’ requirements
- Confirm attitudes and behaviours towards technology
- Meet patient expectations and improve patient experiences
“This is an excellent document. I would REALLY love to see this survey expanded into European healthcare organisations.”
See some healthcare market research stories below:
Assessing healthcare payers needs and market pressures post COVID-19
Client: Global technology provider
Project process: Using desk research and expert interviews to develop key drivers and scenarios for change
Outcomes: Customer insight, Consumer, employee and technology trends – creating and supporting a new marketing strategy
Improving the patient experience in Gulf countries healthcare
Client: Global technology provider
Project process: A combination of published sources, expert interviews with senior healthcare clinicians and managers across 8 markets, benchmarking data for patient journey and digital technology
Outcomes: Customer insight, Consumer, employee and technology trends – improving clinicians, administrators and patient engagement
Revealing the difference in happiness across 20 countries
Client: Global technology provider
Project process: Following a review of happiness research, developing a framework and index for happiness, tested with thousands of consumers across 20 countries and using statistical modelling for outputs
Outcomes: B2B thought leadership and content marketing – results used to promote the clients’ brand globally through PR, presentations and client meetings
CX training to enable a large public sector organisation to better serve low-income and disabled consumers
Client: Membership organisation
Project process: Following a review of best practice in CX delivery, including vulnerable and digitally disadvantaged people, created a model for assessing performance and identifying approaches to improving performance
Outcomes: Customer insight – delivered CX training to hundreds of frontline service delivery professionals
Researching the importance of trust in customer relationships
Client: Industry association
Project process: Used published sources, 25 expert interviews with UK senior executives, quantitative research with 1,000 consumers and 300 frontline customer facing employees
Outcomes: B2B thought leadership and content marketing – advancing the professionalism of customer service through communication with members