Housing market research
The customer, first and always
These are challenging times in the UK housing market. Housing is on the list of political priorities, but the post Covid-19 economy is complex. Major changes in planning and investment are afoot.
The demand for houses and flats is forcing housing associations and property developers to stop and think about their customers. We work with in-house commercial, marketing, development and insight teams to understand the needs and aspirations of UK and global purchasers. In particular, a key focus is ensuring housing associations meet the needs of their tenants.
Housing market research
Using the latest digital research, behaviour science tools and dashboard visualisation techniques we help property developers create spaces and offers that consumers want to live in and accept.
“Their work gave real insight into the gaps in our marketing process which meant more sales.”
Data, insights and strategic decisions for housing associations
Improving sales, staircasing and rental income
We can help maximise your revenues, in good and bad economic times
- Understanding your brand strengths and how they compare to your competitors
- Developing new build products that exceed buyers’ and renters’ expectations
- Using the drivers of successful staircasing
- Designing the best customer journey for sales
- Optimising pre-build bid commitments
Our research, data and customer knowledge base gives you the tools for surplus.
New revenue sources and planning for the future
- Building strategy with confidence
- Understanding how changing demographics impact surplus
- Increasing revenues from core and non-core sources
- Harnessing Smart Home and Proptech innovations
- Winning regeneration bids on superior insight
- Meeting the next generation of buyers’ needs
- Meeting the next generation of renters’ needs
We use a range of research, data analytics and strategy development tools to achieve these objectives.
Better service and customer experience
We drive improvements in customer service and experience
- Increasing CSAT, NPS and decreasing Customer Effort scores and complaints
- Understanding the drivers of employee engagement and customer experience
- Using measures and customer-focused culture to grow market share
- Building an easier customer journey that elevates your brand
- Innovating customer service strategies based on benchmarked data
We use our own database of leading customer service strategies to drive your customer service.
For a free, no obligation one hour consultation email us at enquiries@davieshickman.com
The customer journey analysis was vital in identifying the ‘oh-no’ moments in our process and the quick fixes possible
Davies Hickman’s research was vital in proving the business case for new builds. It gave the Board more confidence to launch
See some housing market research stories below:
Brand strategy for housing association
Client: Major housing association
Project process: Desk research, expert interviews with marketing professionals, qualitative research with consumers
Outcomes: B2B brand research and tracking – recommendations for using existing brand versus launching a separate new build housing sales brand
Capturing new build buyers’ expectations and preferences
Client: Major housing association
Project process: Internal data, depth phone interviews and focus groups with buyers on new build sites
Outcomes: Customer insight, Consumer, employee and technology trends – recommendations for design and marketing of new build houses
Understanding key stakeholders’ attitudes to an innovative housing provider
Client: Forward thinking housing association
Project process: Using internal briefings and key stakeholder expert interviews to calibrate perceptions
Outcomes: Customer insight – board presentation and detailed research on the development of a new stakeholder communication strategy
Improving the customer journey for purchasing new homes
Client: Housing association
Project process: Accompanied shopping journeys with over 20 buyers negotiating in the London housing market
Outcomes: Digital customer experience – detailed recommendations to senior executives how best to add value at customer journey touch points
Discovering new revenue opportunities for a three-year strategy
Client: Social housing provider
Project process: Desk research, 40 expert interviews to identify over 30 new revenue opportunities for investment
Outcomes: Consumer, employee and technology trends – identified and ranked new revenue opportunities helping the client to prioritise resources