B2B brand research and tracking
Helping B2B and B2C businesses build impactful brands and track their success
Our B2B brand research and tracking services:
- Discovering key attributes which are important to customers and prospects
- Understanding brand positioning in relation to competitors
- Analysing the derived versus stated importance of attributes
- Calibrating perceptions for different customer and prospect segments
- Exploring the brand acquisition funnel
- Testing creatives and ad recall
“The research we worked on together could not have been clearer – cut the fluff and be clear about practical applications and proof.”
Brand Director
Global Technology
See some B2B brand research and tracking market research stories below:
Brand strategy for housing association
Client: Major housing association
Project process: Desk research, expert interviews with marketing professionals, qualitative research with consumers
Outcomes: B2B brand research and tracking – recommendations for using existing brand versus launching a separate new build housing sales brand
Unravelling emerging lifestyles and media choices
Client: Global networking software company
Project process: Focus groups
Outcomes: B2B brand research and tracking – content for driving B2B marketing campaigns
Brand performance measurement for a US global technology provider
Client: US global technology company
Project process: Using brand metrics and modelling methodologies to compare the client’s brand to key competitors
Outcomes: B2B brand research and tracking – identifieng key strengths and weaknesses and making recommendations for change
Assessing sales team performance for a payment processing provider
Client: Global payments provider
Project process: Using end-customer face-to-face interviews with high street retailers to understand the global payments sales effectiveness
Outcomes: B2B brand research and tracking – making recommendations for the improvement of sales team systems and training