Business brand measurement and tracking

B2B brand research and tracking

Helping B2B and B2C businesses build impactful brands and track their success

Our B2B brand research and tracking services:

  • Discovering key attributes which are important to customers and prospects
  • Understanding brand positioning in relation to competitors
  • Analysing the derived versus stated importance of attributes
  • Calibrating perceptions for different customer and prospect segments
  • Exploring the brand acquisition funnel
  • Testing creatives and ad recall

“The research we worked on together could not have been clearer – cut the fluff and be clear about practical applications and proof.”

Brand Director
Global Technology

B2B brand research and tracking

See some B2B brand research and tracking market research stories below:

Brand strategy for housing association

Client: Major housing association

Project process: Desk research, expert interviews with marketing professionals, qualitative research with consumers

Outcomes: B2B brand research and tracking – recommendations for using existing brand versus launching a separate new build housing sales brand

Unravelling emerging lifestyles and media choices

Client: Global networking software company

Project process: Focus groups

Outcomes: B2B brand research and tracking – content for driving B2B marketing campaigns

Brand performance measurement for a US global technology provider

Client: US global technology company

Project process: Using brand metrics and modelling methodologies to compare the client’s brand to key competitors

Outcomes: B2B brand research and tracking – identifieng key strengths and weaknesses and making recommendations for change

Assessing sales team performance for a payment processing provider

Client: Global payments provider

Project process: Using end-customer face-to-face interviews with high street retailers to understand the global payments sales effectiveness

Outcomes: B2B brand research and tracking – making recommendations for the improvement of sales team systems and training