B2B thought leadership and content marketing research
Data and insight that will give your B2B thought leadership and content marketing more power
Our B2B thought leadership and content marketing services:
- Providing insight for B2B content marketing and lead generation
- Completing research and providing data to underpin content marketing
- Building your brand’s thought leadership reputation
- Working with your marketing team to identify the most compelling data and stories
- Creating compelling data visualisations – infographics, videos and dashboards
- Developing case studies, award entries and white papers
- Supporting social media communication strategies
- Delivering presentations, webinars and workshops to communicate thought leadership
- Thought leadership and marketing communication strategy for B2B brands
Well the white paper has been a real success for us!
Brad Eccleshare, Head of Marketing, Miura Payments
B2B marketing services
CASE STUDIES
Who is it for
Start-up through to global brands looking to showcase their successful implementation through a series of case studies
What we do
- Understand the key factors in the case study
- Prepare case studies which give prospective customers confidence in your brand
What you get
Full case studies and/or 2 minute videos
AWARD ENTRIES
Who is it for
Organisations with significant achievements which they want to highlight to prospects
What we do
- Identification of awards
- Data gathering
- Message development
- Preparation of entries
- Administration
- Up to 3,000 word entries
What you get
Completed award entries of up to 3,000 words, including data bank, design and graphics
VIDEO INSIGHT
Who is it for
Companies with on-going content marketing who are looking to move to video and multi-media
What we do
- Adopt your theme and undertake original research with consumers and businesses or use your research (see Report offer)
- Consumer VoxPops
- Business executive or customer interviews
- Prepare video, including graphics
What you get
Videos of up to 2 minutes ready for upload
Browse through our content marketing services portfolio
We don’t just produce well-designed and thoughtful white papers and infographics. We can run the whole content marketing campaign, including the initial strategy, sourcing contact data, email design and delivery, microsite build, PR, webinars, infographics, blogs, video content, preparing case studies, award entries, lead scoring and telemarketing follow-up. For maximum ROI, we can also train our clients’ sales teams to use the content with their customers.
We’ve worked with many leading B2B brands such as BT, Cisco and Nokia to produce inspiring and creative content that’s not only useful but helps them stand out from their competitors. Our content delivers measurable results – in terms of engagement, press coverage, leads and sales.
See some market research stories below:
10-year global customer experience tracking study – The Autonomous Customer
Client: Global technology company(s)
Project process: Identifying and testing the importance of customer experience to consumers across the world, assessing global corporation’s performance and consumer desire for new solutions across 15 global markets
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in hundreds of presentations to global clients, PR coverage, marketing materials and new product development for our client
Improving digital service delivery in UK general and life insurance
Client: Global technology company
Project process: Published sources, quantitative research with 2,000 UK consumers to assess individual brands
Outcomes: B2B thought leadership and content marketing – key recommendations through infographics, reports and workshops with 8 UK insurance companies
Developing the digitalisation of European banking and tracking study
Client: Global telecommunications company
Project process: Testing consumers uptake of digital technologies in banking across France, Germany, Spain, and the UK using quantitative research with biennial updates
Outcomes: B2B thought leadership and content marketing – series of e-reports enabling the client to generate PR and engage with prospects and clients
Assessing the best business ownership models for customer experience
Client: Membership organisation
Project process: Use of publications, 25 expert interviews with senior executives, business and consumer quantitative research
Outcomes: B2B thought leadership and content marketing – thought out leadership report, infographics, presentations and PR
Revealing the difference in happiness across 20 countries
Client: Global technology provider
Project process: Following a review of happiness research, developing a framework and index for happiness, tested with thousands of consumers across 20 countries and using statistical modelling for outputs
Outcomes: B2B thought leadership and content marketing – results used to promote the clients’ brand globally through PR, presentations and client meetings
Researching the importance of trust in customer relationships
Client: Industry association
Project process: Used published sources, 25 expert interviews with UK senior executives, quantitative research with 1,000 consumers and 300 frontline customer facing employees
Outcomes: B2B thought leadership and content marketing – advancing the professionalism of customer service through communication with members
Using behavioural science to explore the development of consumer payments
Client: Global payments company
Project process: Accompanying customers on shopping journeys, together with product trials, to understand cognitive biases related to new payment technologies
Outcomes: B2B thought leadership and content marketing – generating extensive press coverage, creating presentations for industry events and internal strategic change
Testing the appeal of a new business to business payment mechanism
Client: Global payments company
Project process: Expert interviews and quantitative research with senior executives in finance, accounts and other management roles
Outcomes: B2B thought leadership and content marketing – resulting in a white paper, press coverage, presentations at industry events and with prospects
Improving the awareness for data security in large global enterprises
Client: Global technology provider
Project process: Using consumer and business research across 10 countries to assess attitudes and experiences of data management and breaches
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – generating PR, webinars and presentations with our clients’ prospects and customers
Testing the appeal of a new business to business payment mechanism
Client: Global payments company
Project process: Expert interviews and quantitative research with senior executives in finance, accounts and other management roles
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in a white paper, press coverage, presentations at industry events and with prospects
8 years tracking study: The changing world of office-based work
Client: Global technology providers
Project process: Global quantitative study with IT and business executives exploring WFH, on the move and the wider uses of employees using digital technology
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in evidence-based marketing, PR, workshops and presentations with prospects and clients
Opportunities for Private 5G wireless networks in global industry
Client: Major global technology provider
Project process: Expert interviews with IT and operations executives in mining, utilities, ports, airports and manufacturing. Quantitative research with a global sample of business leaders
Outcomes: B2B thought leadership and content marketin, Consumer, employee and technology trends – providing key findings, insights and global marketing stories targeted at multinational enterprises