Business brand measurement and tracking
Helping B2B and B2C businesses build impactful brands and track their success
Our brand measurement and tracking services:
- Discovering key attributes which are important to customers and prospects
- Understanding brand positioning in relation to competitors
- Analysing the derived versus stated importance of attributes
- Calibrating perceptions for different customer and prospect segments
- Exploring the brand acquisition funnel
- Testing creatives and ad recall
“The research we worked on together could not have been clearer – cut the fluff and be clear about practical applications and proof.”
Brand Director
Global Technology
