Consumer, employee and technology trends

Consumer, employee and technology trends

Enabling boards, teams and business executives to get to grips with the future and create strategies, products and marketing communications which shape success

Our consumer, employee and technology trends services:

Using data from desk research, in-depth interviews, focus groups and quantitative surveys we steer our clients to create a competitive advantage in the short and long term. Our consumer, employee and technology trends services:

  • Capturing technology, social, economic, political and regulatory drivers of change that are relevant to your innovation process and proposition development
  • Understanding the impact of digital, AI and other emerging technology such as AR, VR, 5G and cloud on your industry
  • Communicating changes in clear trends, drivers and scenarios which create the basis for business, proposition and product strategy
  • Gaining competitive advantage by developing propositions and products which have real potential
  • Developing customer experience innovations and designs which meet the needs of customers
  • Building thought leadership for your brand, products and propositions

“We gained so much more than we expected from the research. The Board are using the research findings and structure to steer conversations at their next strategy meeting.”

Insight Manager

Financial Services

Consumer, employee and technology trends

Our analysis of consumer, employee and technology trends includes:

  • Exploring customer and prospect buying behaviours and reactions to market changes
  • Identifying meaningful trends and drivers for your market and identifying the uncertainties that exist now and in the future
  • Clarifying what real choices exist and what improvements will deliver success

See some consumer, employee and technology trends market research stories below:

Research market opportunities for satellite communication

Client: UK satellite service

Project process: Desk research and executive interviews with prospects and clients in broadcasting and communications. Identifying opportunities for satellite technology now and 5 years time

Outcomes: Consumer, employee and technology trends – prioritising sales and marketing opportunities including product attractiveness. Quantifying sales potential to enable our client to forecast revenue projects and sales targets

10-year global customer experience tracking study – The Autonomous Customer

Client: Global technology company(s)

Project process: Identifying and testing the importance of customer experience to consumers across the world, assessing global corporation’s performance and consumer desire for new solutions across 15 global markets

Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in hundreds of presentations to global clients, PR coverage, marketing materials and new product development for our client

Discovering new revenue opportunities for a three-year strategy

Client: Social housing provider

Project process: Desk research, 40 expert interviews to identify over 30 new revenue opportunities for investment

Outcomes: Consumer, employee and technology trends – identified and ranked new revenue opportunities helping the client to prioritise resources

Spotting opportunities for digital communications

Client: Leading UK financial service provider

Project process: Workshops with customers

Outcomes: Customer insight, Consumer, employee and technology trends – creation of new digital strategy including self-service opportunities

Future trends for a global energy consultancy provider

Client: Global energy consultant

Project process: Published sources, expert interviews and internal client workshops to develop key drivers of change for the next 10 years

Outcomes: Consumer, employee and technology trends – supporting the client to develop its long-term strategy in a fast-changing business market

Improving the awareness for data security in large global enterprises

Client: Global technology provider

Project process: Using consumer and business research across 10 countries to assess attitudes and experiences of data management and breaches

Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – generating PR, webinars and presentations with our clients’ prospects and customers

Testing the appeal of a new business to business payment mechanism

Client: Global payments company

Project process: Expert interviews and quantitative research with senior executives in finance, accounts and other management roles

Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in a white paper, press coverage, presentations at industry events and with prospects

Opportunities for Private 5G wireless networks in global industry

Client: Major global technology provider

Project process: Expert interviews with IT and operations executives in mining, utilities, ports, airports and manufacturing. Quantitative research with a global sample of business leaders

Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – providing key findings, insights and global marketing stories targeted at multinational enterprises

8 years tracking study: The changing world of office-based work

Client: Global technology providers

Project process: Global quantitative study with IT and business executives exploring WFH, on the move and the wider uses of employees using digital technology

Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in evidence-based marketing, PR, workshops and presentations with prospects and clients

Interested to learn more

Global expertise

We are experts in building, analysing, synthesizing and visualising market research and customers insights

Global knowledge

An up-to-date understanding of consumers and businesses based on expert interviews with senior executives, qualitative research, online surveys and advanced analytical tools.

Global market research

Customer experience and financial services, energy, healthcare, housing, payments and more.

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