Consumer, employee and technology trends
Enabling boards, teams and business executives to get to grips with the future and create strategies, products and marketing communications which shape success
Our consumer, employee and technology trends services:
Using data from desk research, in-depth interviews, focus groups and quantitative surveys we steer our clients to create a competitive advantage in the short and long term. Our consumer, employee and technology trends services:
- Capturing technology, social, economic, political and regulatory drivers of change that are relevant to your innovation process and proposition development
- Understanding the impact of digital, AI and other emerging technology such as AR, VR, 5G and cloud on your industry
- Communicating changes in clear trends, drivers and scenarios which create the basis for business, proposition and product strategy
- Gaining competitive advantage by developing propositions and products which have real potential
- Developing customer experience innovations and designs which meet the needs of customers
- Building thought leadership for your brand, products and propositions
“We gained so much more than we expected from the research. The Board are using the research findings and structure to steer conversations at their next strategy meeting.”
Our analysis of consumer, employee and technology trends includes:
- Exploring customer and prospect buying behaviours and reactions to market changes
- Identifying meaningful trends and drivers for your market and identifying the uncertainties that exist now and in the future
- Clarifying what real choices exist and what improvements will deliver success
See some consumer, employee and technology trends market research stories below:
Research market opportunities for satellite communication
Client: UK satellite service
Project process: Desk research and executive interviews with prospects and clients in broadcasting and communications. Identifying opportunities for satellite technology now and 5 years time
Outcomes: Consumer, employee and technology trends – prioritising sales and marketing opportunities including product attractiveness. Quantifying sales potential to enable our client to forecast revenue projects and sales targets
10-year global customer experience tracking study – The Autonomous Customer
Client: Global technology company(s)
Project process: Identifying and testing the importance of customer experience to consumers across the world, assessing global corporation’s performance and consumer desire for new solutions across 15 global markets
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in hundreds of presentations to global clients, PR coverage, marketing materials and new product development for our client
Discovering new revenue opportunities for a three-year strategy
Client: Social housing provider
Project process: Desk research, 40 expert interviews to identify over 30 new revenue opportunities for investment
Outcomes: Consumer, employee and technology trends – identified and ranked new revenue opportunities helping the client to prioritise resources
Spotting opportunities for digital communications
Client: Leading UK financial service provider
Project process: Workshops with customers
Outcomes: Customer insight, Consumer, employee and technology trends – creation of new digital strategy including self-service opportunities
Future trends for a global energy consultancy provider
Client: Global energy consultant
Project process: Published sources, expert interviews and internal client workshops to develop key drivers of change for the next 10 years
Outcomes: Consumer, employee and technology trends – supporting the client to develop its long-term strategy in a fast-changing business market
Improving the awareness for data security in large global enterprises
Client: Global technology provider
Project process: Using consumer and business research across 10 countries to assess attitudes and experiences of data management and breaches
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – generating PR, webinars and presentations with our clients’ prospects and customers
Testing the appeal of a new business to business payment mechanism
Client: Global payments company
Project process: Expert interviews and quantitative research with senior executives in finance, accounts and other management roles
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in a white paper, press coverage, presentations at industry events and with prospects
Opportunities for Private 5G wireless networks in global industry
Client: Major global technology provider
Project process: Expert interviews with IT and operations executives in mining, utilities, ports, airports and manufacturing. Quantitative research with a global sample of business leaders
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – providing key findings, insights and global marketing stories targeted at multinational enterprises
8 years tracking study: The changing world of office-based work
Client: Global technology providers
Project process: Global quantitative study with IT and business executives exploring WFH, on the move and the wider uses of employees using digital technology
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in evidence-based marketing, PR, workshops and presentations with prospects and clients
Interested to learn more
Global expertise
We are experts in building, analysing, synthesizing and visualising market research and customers insights
Global knowledge
An up-to-date understanding of consumers and businesses based on expert interviews with senior executives, qualitative research, online surveys and advanced analytical tools.
Global market research
Customer experience and financial services, energy, healthcare, housing, payments and more.
Contact Davies Hickman
The Courtyard Office
16 Bell Street
Henley-On-Thames
Oxfordshire, RG9 2BG, UK
T: +44 (0)1189 403523
enquiries@davieshickman.com
Twitter:@DaviesHickman
© Copyright Davies Hickman Partners, 2023. All rights reserved. | Privacy Policy | Terms and Conditions
Davies Hickman Partners Limited is a company registered in England and Wales with Company Number: 6079002. VAT number: 90434026.
Website by Takkall Design