customer insight

Customer insight

Using a range of qualitative and quantitative market research combined with data analytics techniques, we perform advanced analysis to uncover powerful customer insights

Our customer insight and market analysis services:

  • Exploring customers’ changing needs and the drivers of buying behaviours
  • Creating customer segmentations to target sales and marketing
  • Analysing and designing customer journeys
  • Designing behaviour change interventions
  • Capturing customers as humans, rather than data points
  • Understanding brand perceptions
  • Communicating insight through data visualisation and dashboards

“I would like to thank you for all your excellent support including your guidance around research and delivering great presentations.”

Head of Marketing, BT

We believe that great customer insights and market analysis underpin:

  • Launching new products and services that excite customers
  • Building brands and generating good quality sales leads
  • Supporting consumer decision making using behavioural science
  • Applying design thinking to innovation
  • Managing B2B relationships (ABM)
  • Delivering customer experiences which motivate and retain customers


  • C-level and expert interviews
  • Focus groups (face-to-face and online)
  • Customer forums
  • Customer journey design
  • Usability UX studies (web & App)
  • Social media listening
  • Mystery shopping
  • Observations in the field


  • Consumer, business and employee online surveys
  • Mobile research (inc GPS linked)
  • VoxPops
  • Tracker surveys (brand and customer)
  • Voice of the customer studies

Advanced Analysis

  • Segmentation
  • Conjoint and MaxDiff
  • Market sizing
  • Driver analysis
  • Drivers of CSAT
  • Meta analysis of published sources
  • Key trends and drivers
  • Behavioural science
  • Speech and text analytics


  • Infographics
  • Interactive dashboards
  • White papers, E-papers
  • Videos
  • PPT
  • Gamified visualisations
  • Insight rooms
Customer insight