Fraud and cybersecurity market research
Insights that are realistic, highlighting the balance of technological solutions with human digital behaviours. Enabling businesses to design customer experiences which help keep data secure
Fraud management is viewed as a challenge by all organisations. Our clients have tools that are used for fraud prevention and mitigation by large multinationals, SMEs and consumers.
We provide our clients with a team of researchers who highlight how humans think about data security and cybersecurity tools. Consumer and employee perspectives are calibrated together with behavioural interventions that will improve security.
Our fraud and cybersecurity market research analysis services include:
- priorities, choices and levels of resources
- global consumers, employees and business attitudes to cybersecurity
- how cybersecurity is managed including the network and data centric strategies
- the perceived benefits of digital protection solutions
`’The insight explained both consumer and employees’ views on cybersecurity. The recommendations supported our business case for investment in new technology and processes for data security.”
Marketing Director, Technology Provider
See some fraud and cybersecurity market research stories below:
Improving the awareness for data security in large global enterprises
Client: Global technology provider
Project process: Using consumer and business research across 10 countries to assess attitudes and experiences of data management and breaches
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – generating PR, webinars and presentations with our clients’ prospects and customers
Testing the appeal of a new business to business payment mechanism
Client: Global payments company
Project process: Expert interviews and quantitative research with senior executives in finance, accounts and other management roles
Outcomes: B2B thought leadership and content marketing, Consumer, employee and technology trends – resulting in a white paper, press coverage, presentations at industry events and with prospects
Testing market appetite for cloud cybersecurity product
Client: Innovative UK cybersecurity firm
Project process: Expert interviews with SMEs followed by business research with IT directors, CISOs and others in related roles
Outcomes: Customer insight and Proposition development – leading to recommendations for product development, sales and marketing