Proposition development
Experts in providing the insights you need, about the customers you want, so that you can create compelling products and propositions
Our customer value proposition and new product development services:
- Identifying opportunities from technological change (eg AI for CX, AR, VR, A2A business payments, cybersecurity, 5G and other emerging technologies)
- Building propositions and new products
- Generating new product and service concepts
- Providing evidence for new propositions through testing
- Building business models which include pricing strategies
- Using behaviour change techniques to support customer decision-making
“Thank you for being a brilliant partner. Nothing is ever a problem – a total pleasure to work with. And best of all, great results!”
Global Marketing Manager, Miura
We believe that the best customer propositions are those rooted deep in customer insight and the best insight comes from the best quality data. We generate that data for our clients so they can get the new business ideas to market that meet real customer needs.
New product development research
Using tried-and-tested market research skills and new tools such as design thinking, AI and behaviour change techniques we structure research that delivers the right data-driven insights at the correct stage in the proposition development cycle.
See some proposition development market research stories below:
Online database of digital strategies of large enterprises
Client: Start-up
Project process: Using our knowledge of the digital transformation industry to complete proposition research with potential buyers of a new service designed to provide insights into large corporations digital strategy
Outcomes: Proposition development – supporting client in developing a strategy for a new digital platform including benefits, product features and possible pricing
Managing a new proposition development process
Client: UK insurance company
Project process: Board interventions, international streetscapes, consumer research and workshops
Outcomes: Proposition development – evolving new products for consideration by board
Proposition development for SME telecoms supplier
Client: US telecom provider
Project process: Expert interviews with SMEs followed by focus groups with business owners to explore the features of a new service
Outcomes: Proposition development – supporting the launch of telecoms offers to SMEs
Testing market appetite for cloud cybersecurity product
Client: Innovative UK cybersecurity firm
Project process: Expert interviews with SMEs followed by business research with IT directors, CISOs and others in related roles
Outcomes: Customer insight and Proposition development – leading to recommendations for product development, sales and marketing
Assisting with the introduction of a new payment proposition to SMEs in the UK
Client: Global payments provider
Project process: Taking the clients existing proposition for a new payments system, tested qualitatively with 30 SMEs working around the UK
Outcomes: Customer insight, Proposition development – resulting in refinement to the proposition and pricing to drive future take-up
Building a strategy to introduce new digital account to account payments
Client: UK digital payment company
Project process: Global research with senior executives to identify innovations, followed by quantitative research with UK consumers and SME
Outcomes: Proposition development – enabling the client to develop their strategy for the roll-out of account-to-account payments
Advancing an understanding of market pricing for card payments by SMEs in the UK
Client: Global payments provider
Project process: Qualitative research with small businesses all over the UK in a wide range of sectors
Outcomes: Customer insight and Proposition development – resulting in better decision making on a future pricing strategy
Developing and improving a switching process for financial services products
Client: Large UK payments provider
Project process: Including extensive desk research to develop drivers of change, 40 expert interviews, quantitative research with 2,000 UK consumers and 500 SMEs, testing attitudes and new proposition development
Outcomes: Customer insight and Proposition development – growing an existing switching offer and making recommendations for switching other financial products