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Our clients
We Help Our Clients Make Better Decisions
Our market research services
What Can We Do For You?
B2B thought leadership and content marketing
- Build your industry leadership status for your products and propositions
- Optimise brand positioning in relation to competitors
- Calibrate perceptions for different customer and prospect segments
- Explore major improvements to your brand acquisition funnel
Payment and technology trends
- Capture tech, social, economic, political and regulatory future drivers of change
- Understand the impact of new technology and its impact on customer engagement
- Create and test scenarios
- Develop engagement strategies with real potential
Customer experience
- Digital customer experience strategy and customer journey design
- Explore CX and UX analysis including apps, AI chatbots, contact centres, messaging
- Benchmarking competitors CX strategies and operations
- Designing CX experience to drive engagement and loyalty
Proposition development
- Provide evidence by testing which propositions are in most demand
- Building popular business models including pricing strategies, benefits and choices
- Using behaviour change techniques to support customer decision-making
- Explore derived versus stated importance of product benefits and features
WHO WE HELP
Industries We Work With
Banks
Energy
Fintech
Government
Healthcare
Housing
Industry Associations
Insurance
Payments
Telecomms
Technology
Water
Testimonials
What Clients Say About Us
“The research we worked on together could not have been clearer – it cut the fluff and was clear about practical applications and proof.”
“The insight explained both consumer and employees’ views on cybersecurity. The recommendations supported our business case for investment in new technology and processes for data security.”
“Thank you for being a brilliant partner. Nothing is ever a problem – a total pleasure to work with. And best of all, great results!”
Award-winning Marketing Team and Accreditations
We proudly display the international award our team has won for our content marketing which powered Odigo’s AI for CX campaign. This reflected our shared success with our client through exceptional market research and content.
Our Directors are judges for industry awards and advise the ISO and BSI committees on Customer Experience standards. We are committed to driving best practice.
We take cybersecurity seriously when dealing with our clients data so we have achieved the Cybersecurity Essentials certificate.
Meet our Leadership Team
Marcus Hickman, BEc, Post-grad Economics, CIM, MBA
Managing Director
Marcus leads research and data projects on customer insight, proposition development, benchmarking, thought leadership, customer experience innovation, future market drivers and brand tracking. Before Davies Hickman he was Managing Director of The Henley Centre (now part of Kantar).
Jo Davies, MIPD, ACCA (p/q), MBA
Director
Jo is a trusted adviser to growing businesses. She directs global projects combining the latest qualitative and quantitative market research techniques. As a Customer Service Committee member for British Standards Institute (BSI) she represents the UK for worldwide ISO standards, and is a judge for industry awards.
Tilly & Tess
Global expertise
We are experts in building, analysing, synthesizing and visualising market research and customers insights
Global knowledge
An up-to-date understanding of consumers and businesses based on expert interviews with senior executives, qualitative research, online surveys and advanced analytical tools.
Global market research
Customer experience and financial services, energy, healthcare, housing, payments and more.