proposition development

Proposition development

Experts in getting the insights you need, about the customers you want, so that you can create compelling products and propositions

Our customer value proposition and new product development services:

  • Identifying opportunities from technological change (eg AI for CX, AR, VR, A2A business payments, Cybersecurity, 5G and other emerging technologies)
  • Building propositions and new products
  • Generating new product and service concepts
  • Providing evidence for new propositions through testing
  • Building business models including pricing strategies
  • Using behaviour change techniques to support customer decision-making

“Thank you for being a brilliant partner. Nothing is ever a problem – a total pleasure to work with. And best of all, great results!”

Global Marketing Manager, Miura

We believe that the best customer propositions are those rooted deep in customer insight; and the best insight comes from the best quality data. We generate that data for our clients so they can get new business ideas to market that meet real customer needs.

Proposition Development

New product development research

Using tried and tested market research skills and new tools such as design thinking, AI and behaviour change techniques we structure research that delivers the right data-driven insights at the right stage in the proposition development cycle.