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Getting the most out of market research for Voice of the Customer programmes

Getting the most out of market research for Voice of the Customer programmes

by Jo Davies | 29 May, 2018 | Voice of the Customer (VoC), Customer experience, Our blog

It is early summer 2018, organisations have more and more opportunities to adopt increasingly sophisticated ways to understand their customers whether its AI from language processing (such as chatbot feedback and text analytics) to data analytics (such as business...
Customers’ complaints – when there’s an IT fiasco

Customers’ complaints – when there’s an IT fiasco

by Jo Davies | 30 Apr, 2018 | Uncategorized, Channel applications, Customer experience, Our blog

There have been days of disruption to TSB’s services after a planned migration to a new IT system went wrong. The new system was unable to handle the volume of users, and many customers were unable to check their accounts or monitor payments. The incident follows...
The central role of market research in proposition development

The central role of market research in proposition development

by Jo Davies | 24 Apr, 2018 | Our blog

Market research is crucial for the success of developing new propositions. Findings from market research can drive proposition development at several stages of the process. At the earliest stage, research findings can be used to design the product or service...
Why market research is essential for understanding customers

Why market research is essential for understanding customers

by Jo Davies | 20 Apr, 2018 | Our blog, Customer experience

The airline steward requested all phones should be switched off. It was this routine request, heard many times before, that alerted my travelling colleague to a problem. Suddenly, he had the unpleasant realisation he’d left his iPhone X in a duty-free shop back in the...
Is it time for outsourcers to reveal their statistics?

Is it time for outsourcers to reveal their statistics?

by Jo Davies | 3 Apr, 2018 | Our blog, Customer experience

Most industry sectors have digital disruption at the top of their agendas. Whilst the outsourcing industry has much to offer in terms of Digital services it currently has other priorities. “In the wake of the collapse of the contractor Carillion, it is time to put an...
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Our blog

  • Savings Confusion: When Simplification Helps – and When It Hurts
  • Customer Experience is at a Crossroads — And AI Alone Won’t Fix It
  • Agentic Commerce and the “Do-It-for-Me” Economy: Promise, Pitfalls, and Future Payments
  • Delegating to Machines: A Glimpse into AI Commerce
  • Steady decline in businesses using homeworking

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