Savings Confusion: When Simplification Helps – and When It Hurts

Savings Confusion: When Simplification Helps – and When It Hurts

Why do people struggle to save?Despite the number of tools and products available, many consumers fail to engage meaningfully with savings. Confusion, inertia, and low trust play a major role. Recent research in the JCR, The Benefit and Maleficent Effects of...

Delegating to Machines: A Glimpse into AI Commerce

Delegating to Machines: A Glimpse into AI Commerce

We’re entering a new phase of customer experience - one where AI doesn’t just help, it acts. From making phone calls to choosing suppliers, agentic AI is starting to handle tasks on our behalf. But with this shift comes new questions: Who’s really in control? Can we...

Steady decline in businesses using homeworking

Steady decline in businesses using homeworking

The future of homeworking continues to generate debate and uncertainty. While some businesses push for a full return to the office, many employees are resisting, prompting ongoing revisions to workplace policies across industries. The UK Employment Rights Bill,...

Contact centres: The front line of home energy customer experience

Contact centres: The front line of home energy customer experience

For many consumers the contact centre is the only human touchpoint they have with their energy provider. That one interaction—whether smooth or stressful—can define their view of the entire brand.Research from Engage Customer, conducted with Davies Hickman, reveals...

What great customer service really looks like in the energy sector

What great customer service really looks like in the energy sector

In the increasingly competitive home energy market, customer service has become one of the most powerful differentiators. With energy prices broadly aligned across suppliers, the real battleground is trust, experience, and care - especially when things go wrong. And...

The WhatsApp Effect: Elevating Customer Service in the Digital Age?

The WhatsApp Effect: Elevating Customer Service in the Digital Age?

WhatsApp has emerged as a new customer service channel for businesses. While micro businesses have used it extensively, increasingly enterprises are adopting WhatsApp. In this blog we explore the factors driving WhatsApp’s rise in customer service, compare it with...

Breaking Down Silos to Boost Customer Engagement and Drive Growth

Breaking Down Silos to Boost Customer Engagement and Drive Growth

In many organisations, silos—where departments like sales, marketing, and customer service operate independently—have become a major barrier to fostering meaningful customer engagement. While each department plays a crucial role in the customer journey, when they work...

Cybersecurity in 2025: What Consumers Really Think

Cybersecurity in 2025: What Consumers Really Think

For the past decade, we have been researching consumer attitudes towards cybersecurity. Through our research with BT, CISOs under the Spotlight, one thing has become clear; concerns are growing, and trust in companies handling personal data is fragile. From financial...

How to make B2B marketing more interesting (and effective)

How to make B2B marketing more interesting (and effective)

B2B marketing relies on good content to communicate the values of a brand and set out the business market vision. However, B2B marketing has been described lately as boring, unengaging and lacking creativity. Indeed Tyrona Heath, from LinkedIn’s B2B Institute, says...

Consumer awareness of AI technologies

Consumer awareness of AI technologies

The growth of AI technologies is a hot topic and it’s feeding uncertainty as organisations like OpenAI and DeepMind are continuing to innovate their AI technologies. So what is AI technology? The ONS, whose data is used throughout this blog, currently defines AI...

Why are larger organisations more likely to embrace home working?

Why are larger organisations more likely to embrace home working?

There are multiple questions and uncertainty around the future of home working. Organisations are changing and updating their policies on home working with some insisting staff return to the office and then meeting with employee resistance. Recent data from the ONS...

The increasing impact of AI on European contact centres

The increasing impact of AI on European contact centres

The latest 2022 Odigo-Davies Hickman tracking research, involving 1,035 European business leaders, explores the impact of 11 different applications of artificial intelligence for customer experience (AI for CX) across Belgium/Netherlands, France, Germany, Spain and...