Customer service and experience innovation
Data-driven CX management decisions to satisfy customer needs and expectations across contact centres, face-to-face and via digital media
Only when businesses truly understand their customers can they compete to win. Customers make decisions in many different ways and at numerous points along the customer journey.
Customer journey mapping focuses on user experiences and we engage all stakeholders involved in the journey design in addition to customers. Using Davies Hickman executive, business and consumer panels and a range of datasets we look at opportunities for innovation and service improvements. Our customer service and experience services include:
- Customer journey improvement
- Mapping customer expectations and awareness
- Mapping the success of marketing campaigns
- Mapping measurements to drive success
- Understanding trends and innovations in customer experience and UX
- Carrying out CX and UX audits of existing services
- Implementing BSI/ISO customer service standards
“Davies Hickman believe that better digital customer experiences are not only about ease; they require intense focus on frontline people who increasingly deal with complex customer requirements.”
Large-scale customer service and customer retention remains one of the most challenging tasks in the business world. Yet the opportunities to use digital technology – online, social media and Apps – offer the potential to resolve the conundrum of cutting costs while increasing customer satisfaction.
We use a range of research techniques to support digital customer experience blue-printing, customer journey analysis and usability testing. This process highlights which elements of customer service are really valued and which are less useful.