by Marcus Hickman | 17 Apr, 2012 | Channel applications
Davies Hickman Partners Ltd has recently completed international consumer research into communication preferences with financial service providers. It strongly endorses a ubiquitous approach to the availability of financial services across fragmenting channels. After...
by Marcus Hickman | 23 Dec, 2011 | Behavioural economics
Brain culture is a hot topic in the media, business and government as we try to make better sense of human behavior through neuroscience and behavioural economics. The hype is exciting – both Barak Obama and David Cameron are advised by behavioural economists –...
by Marcus Hickman | 4 Oct, 2010 | Trust Flutters
Trust Flutters: What Price Is Trust? Declining trust among consumers and citizens for many private and public organisations is a key trend as the economic and political situation changes. What is more, the ‘hardball’ cost cutting strategies of some organisations are...
by Marcus Hickman | 7 Jul, 2010 | Generation Y
The Emerging Buyer Our research for Cisco and JamIP suggests that Generation Y (19-25-year-olds) have experience of buying from most industry sectors; they have quickly become experienced consumers. Even the younger Web Generation (13-18-year-olds) have a surprising...
by Marcus Hickman | 18 Apr, 2010 | Channel applications
The design of the iPhone, and now the iPad, has taken converging communication channels to a new level. With fantastic usability, simplicity and capability to do e-mails, make calls, update social networking sites, display the newspapers or show TV on the iPlayer...
