by Marcus Hickman | 4 Oct, 2010 | Trust Flutters
Trust Flutters: What Price Is Trust? Declining trust among consumers and citizens for many private and public organisations is a key trend as the economic and political situation changes. What is more, the ‘hardball’ cost cutting strategies of some organisations are...
by Marcus Hickman | 7 Jul, 2010 | Generation Y
The Emerging Buyer Our research for Cisco and JamIP suggests that Generation Y (19-25-year-olds) have experience of buying from most industry sectors; they have quickly become experienced consumers. Even the younger Web Generation (13-18-year-olds) have a surprising...
by Marcus Hickman | 18 Apr, 2010 | Channel applications
The design of the iPhone, and now the iPad, has taken converging communication channels to a new level. With fantastic usability, simplicity and capability to do e-mails, make calls, update social networking sites, display the newspapers or show TV on the iPlayer...
by Marcus Hickman | 18 Jan, 2010 | Social media and customer contact
The core ethos of social media is that of creativity and originality. Communicate using your own dialogue, images, video and symbols. As a customer, if you’re unhappy about a company’s service, then make a song or even post a cartoon, but don’t be...
