by Marcus Hickman | 14 May, 2025 | Our blog
In the increasingly competitive home energy market, customer service has become one of the most powerful differentiators. With energy prices broadly aligned across suppliers, the real battleground is trust, experience, and care – especially when things go wrong....
by Marcus Hickman | 30 Apr, 2025 | Customer experience, Our blog
WhatsApp has emerged as a new customer service channel for businesses. While micro businesses have used it extensively, increasingly enterprises are adopting WhatsApp. In this blog we explore the factors driving WhatsApp’s rise in customer service, compare it with...
by Jo Davies | 2 Apr, 2025 | Our blog
In many organisations, silos—where departments like sales, marketing, and customer service operate independently—have become a major barrier to fostering meaningful customer engagement. While each department plays a crucial role in the customer journey, when they work...
by Jo Davies | 26 Mar, 2025 | Cybersecurity, Our blog
A game of cat and mouse For large organisations, cybersecurity is a constant battle against an evolving and increasingly sophisticated enemy. Fraudsters and hackers often seem one step ahead, exploiting vulnerabilities that companies are still trying to close. The...
by Marcus Hickman | 18 Mar, 2025 | Our blog
For the past decade, we have been researching consumer attitudes towards cybersecurity. Through our research with BT, CISOs under the Spotlight, one thing has become clear; concerns are growing, and trust in companies handling personal data is fragile. From financial...
by Jo Davies | 12 Mar, 2025 | Customer experience, Our blog
Customer engagement is more than just a transaction – it’s about building long-term relationships that foster trust and loyalty. Successful business do not just sell products or services; they create meaningful connections with their customers. But how can companies...
