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The central role of market research in proposition development

The central role of market research in proposition development

by Jo Davies | 24 Apr, 2018 | Our blog

Market research is crucial for the success of developing new propositions. Findings from market research can drive proposition development at several stages of the process. At the earliest stage, research findings can be used to design the product or service...
Why market research is essential for understanding customers

Why market research is essential for understanding customers

by Jo Davies | 20 Apr, 2018 | Our blog, Customer experience

The airline steward requested all phones should be switched off. It was this routine request, heard many times before, that alerted my travelling colleague to a problem. Suddenly, he had the unpleasant realisation he’d left his iPhone X in a duty-free shop back in the...
Is it time for outsourcers to reveal their statistics?

Is it time for outsourcers to reveal their statistics?

by Jo Davies | 3 Apr, 2018 | Our blog, Customer experience

Most industry sectors have digital disruption at the top of their agendas. Whilst the outsourcing industry has much to offer in terms of Digital services it currently has other priorities. “In the wake of the collapse of the contractor Carillion, it is time to put an...
Personal finance dashboards: What could be better?

Personal finance dashboards: What could be better?

by Marcus Hickman | 22 Mar, 2018 | Customer experience, Our blog, Voice of the Customer (VoC)

How should financial providers design online sites and Apps to best inform and educate their customers about their personal finances? The growing use of personal finance dashboards to visualise data and the launch of Open Banking in 2018 could be the catalysts to...
How can online reviews become more useful to consumers and business?

How can online reviews become more useful to consumers and business?

by Marcus Hickman | 14 Jun, 2017 | Customer experience, Our blog

Online consumer reviews are becoming more popular. In the past, products with high sales would have had only a handful of reviews, but today, there are often huge numbers. What’s more, online reviews are now more likely to be representative of buyers’ overall...
Movers, Shakers and Household Sensors – all part of the PropTech innovation

Movers, Shakers and Household Sensors – all part of the PropTech innovation

by Jo Davies | 16 May, 2017 | Smart Service, Our blog

Quoted in the Estates Gazette, Brandon Weber, CPO & Co-Founder, VTS says “I think the assumption that property never adopts new technology is false. The real reason? No one has delivered innovative, high-on-return-investment technology for the sector in decades....
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